WHY IS HYDRATION IS SO IMPORTANT?

The Importance of Hydration for Hair and Skin

Well, who likes feeling static-y and itchy? Not us!

Keeping your hair and skin hydrated through all seasons is super important. It regulates your oil production so your skin doesn’t start overcompensating, leaving you with dull and greasy skin and hair. And it makes you FEEL good. #lookgoodfeelgood right?

If frizzy, dry hair is more your issue, try cutting down on styling time and on your daily washes! Then focus on repairing your hair with any of Redken’s hydrating hair care. Their All Soft Heavy Cream Super Treatment Mask is formulated with a Moisture Complex and Argan Oil to provide luminous shine, softness and smoothness to the hair… and it smells amazing.

why is hydration for hair and skin so  important
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